# Barberly > Barberly is barbershop management, marketing, POS and bookings software focused on growing the shop's brand and revenue. The hero capability is a custom-branded mobile app published under the shop's own business name on the App Store and Google Play, with no Barberly branding visible to clients. Built for barbershops, mobile barbers, barber trucks, and individual barbers. ## Company Barberly is a privately owned company based in Meggen, Lucerne, Switzerland. Built without external funding, it operates as a lean, remote-first team powered by distributed contributors and AI-assisted workflows. ## Who Barberly is for - **Barbershops.** The sweet spot is 3 to 5 barbers, scaling up to 20+ barbers across multiple locations. - **Mobile barbers and barber trucks** (~7% of customers). Includes shops that combine a fixed location with mobile services. - **Individual barbers**, including independent contractors and barbers working in suites (~30–40% of customers, especially in the United States). - **Walk-in-only shops.** Get full value from the kiosk, walk-in queue, appointment board, and POS. Get less from the branded app and loyalty program, but still supported. ## Beyond barbershops All client-facing tools — mobile app, website, kiosk — are fully customizable in text and styling. Salons, nail studios, pet groomers (including dog and cat salons), and other appointment-based businesses use Barberly too. Barbershops remain the focus. ## Custom-branded mobile app (hero) This is what most clients come to Barberly for. We publish a fully custom mobile app under the shop's own business name on the Apple App Store and Google Play. Clients search the app store for the shop's name and find their app — no Barberly branding, no shared marketplace, no competitors listed alongside. What's inside the branded app: - Appointment booking and waitlist - Online product sales and e-commerce - Payments, security deposits, no-show and late cancellation charges - Loyalty program, rewards and discounts - Push, SMS and email notifications - Customizable layout, texts, images, logo, icon and colors The shop owns the brand entirely. Their logo is the app icon on every client's phone, acting as a constant reminder to book the next visit. More than 1,300 branded apps have been published through Barberly across the App Store and Google Play. URL: https://www.barberly.ro/barbershop-custom-mobile-app ## Pricing for Romania Solo barber or 1-person shop: 100 lei/month flat. Shops with 2–3 barbers: 120 lei/month flat. Shops with 4+ barbers: 120 lei/month plus 40 lei/month per additional barber. Example: a 7-barber shop = 280 lei/month. - 30-day free trial — no credit card required. - No setup fees. - No per-install charges for App Store or Google Play publishing. ## Other features - **Custom barbershop website** — mobile-friendly site with online booking, fully customizable design and a custom-domain option. https://www.barberly.ro/custom-barbershop-website - **POS and online payments** — POS, online payments, security deposits, no-show and late cancellation charges, individual payment provider per barber. Supports SumUp, Stripe, Square and Revolut. https://www.barberly.ro/pos-and-payments-for-barbershop - **Self check-in kiosk and appointment board for TV** — tablet kiosk near the entrance, live board on a TV screen showing upcoming appointments and queue. https://www.barberly.ro/barbershop-self-check-in-kiosk · https://www.barberly.ro/barbershop-appointment-board - **Walk-in queue management** — electronic queue with kiosk check-in, live TV display, and queue control from the business app. https://www.barberly.ro/barbershop-walk-in-queue-management - **Appointment waitlist with cancellation monitor** — automatically notifies waiting clients when matching slots open up. https://www.barberly.ro/barbershop-waitlist - **Scan-to-book QR codes** — branded QR posters in A1–A6 sizes for instant online booking. https://www.barberly.ro/barbershop-qr-code-booking - **Google Search and Maps booking integration** — bookings via the "Book Online" button on Google. https://www.barberly.ro/barbershop-google-booking-integration - **Loyalty program** — flexible rewards, discounts and offers. https://www.barberly.ro/barbershop-loyalty-program - **Booking widgets for existing websites** — popup, embedded, button and sidebar widgets for Wix, WordPress and Squarespace. - **SMS, WhatsApp, push and email notifications** — built-in client messaging. - **E-commerce and product sales** — sell beauty products and merchandise via the app and website with shipping/pickup and inventory management. - **Business app for owners and team** — manage appointments, clients, schedule, time blocks; sync with Google Calendar. ## Proof of scale - 11K+ barbers and stylists on the platform - 500K+ appointments processed every month - 1M+ payments processed for services and products - 1,300+ branded mobile apps live on App Store and Google Play - Used in 55+ countries - 15 supported content languages ## Opening a new barbershop? If a barbershop is opening for the first time, Barberly is free until the doors open. The first month after opening is also on us, free of charge. After that, discounted pricing applies for the following 6 months. ## Supported languages English, Spanish, Danish, German, Finnish, French, Norwegian, Italian, Japanese, Dutch, Portuguese, Portuguese (Brazil), Romanian, Swedish, Ukrainian. ## FAQ **Will this app be exclusively mine?** Yes. This is solely your barbershop app, with no competitors. Clients are only yours and they exclusively interact with your brand, ensuring a more personalized experience. There is no shared marketplace, no other shops listed, and no Barberly branding visible to your clients. **How long does it take for my app to go live in the stores?** Publishing to the Apple App Store and Google Play typically takes 2–4 days. The duration varies because each app undergoes a manual review by Apple and Google. Once live, you receive store links and promotional materials for social media. **Is a developer account required for the App Store and Google Play?** No. Barberly publishes the app on your behalf using its own developer accounts. You retain full control over the app and its content. If you already have store accounts, the app can be published under yours instead. **Are there any fees for publishing the app to the stores?** No additional fees and no one-off payments. The app can even be published during the free trial at no cost. **Can my barbers also use this app, or is it only for clients?** The branded app is designed for clients. Owners and barbers use a separate app called Barberly Business to manage appointments, schedules and payments. **Does Barberly work for walk-in-only shops?** Yes. Walk-in shops get full value from the self check-in kiosk, walk-in queue, appointment board and POS. The branded app and loyalty program are available but deliver less value when bookings are not used. **Which countries is Barberly available in?** Barberly is used in 55+ countries. Pricing is set per market in the local currency. Markets with a localized site: au.barberly.com, br.barberly.com, ca.barberly.com, barberly.co, barberly.fr, barberly.de, barberly.ie, barberly.it, jp.barberly.com, barberly.mx, barberly.co.nz, barberly.nl, barberly.pt, barberly.ro, es.barberly.com, barberly.se, barberly.ch, barberly.com.ua, barberly.co.uk. All other markets are served from www.barberly.com in English with local pricing. **What payment providers are supported?** SumUp, Stripe, Square and Revolut. Each barber on the team can connect their own payment provider for added flexibility. **Is there a free trial?** Yes. 30 days free, full access to all features, no credit card required.